The challenge
A B2B startup with strong product-market fit had no public-facing site. They needed to go from zero to a polished, conversion-focused marketing site in six weeks to support an upcoming product launch and outbound sales push.
What we did
- Ran a compressed strategy phase — positioning, messaging hierarchy, and information architecture defined in one week
- Designed a modular page system in Figma using a small, reusable set of sections the team could remix for future pages without design support
- Built with Next.js and Tailwind CSS, deploying to Vercel with preview branches for stakeholder review on every push
- Implemented analytics-ready CTAs with event tracking from day one — every button, form, and scroll depth measured
- Optimised for performance from the start — no JavaScript shipped for static sections, images served in WebP with responsive srcsets
The impact
- Site launched in five weeks — one week ahead of schedule
- Demo request conversion rate of 4.2% in the first month
- Lighthouse score of 99 on mobile and desktop
- Page load time under 1 second on 4G connections
- Marketing team launched three additional landing pages without engineering help