The challenge
A digital media company publishing 50+ articles per day was struggling with a slow CMS, inconsistent layouts across content types, and poor Core Web Vitals scores that were hurting search rankings and ad revenue.
What we did
- Designed a flexible article template system that handles long-form, galleries, video embeds, and live blogs with consistent typography
- Built the platform on Next.js with incremental static regeneration — pages rebuild on publish without full redeploys
- Implemented lazy loading and adaptive image serving based on connection speed and viewport size
- Created a structured data pipeline that auto-generates schema markup for articles, authors, and breadcrumbs
- Designed the editorial dashboard with keyboard-first navigation so editors can publish without touching a mouse
The impact
- Core Web Vitals passed on 98% of pages — up from 34%
- Organic search traffic increased 85% within six months
- Average time to publish dropped from 12 minutes to under 3
- Ad viewability improved 40% due to faster render times
- Editorial team satisfaction score rose from 2.8 to 4.5 out of 5