The challenge
A fintech startup approaching Series A needed a brand that could convey trust and technical sophistication to institutional investors and enterprise clients. Their existing visual identity had been assembled ad hoc and lacked coherence across touchpoints.
What we did
- Led brand strategy workshops to define positioning, voice, and visual principles grounded in the company's regulatory context
- Developed a complete identity system — logo, typography, colour palette, iconography, and illustration style
- Created a brand guidelines document covering usage rules, spacing, minimum sizes, and colour contrast ratios
- Designed templates for pitch decks, one-pagers, and social assets to give the team immediate tools for investor outreach
- Built a Figma component library that maps directly to the brand system for consistent digital application
The impact
- Brand consistency score improved from 40% to 95% across all channels
- Investor presentation engagement increased by 70%
- Time to produce marketing collateral reduced by 60%
- Successfully closed Series A within four months of rebrand